Every Software company needs a Hardware company!

nokia Bravo to Microsoft for securing Nokia’s mobile phone division. Nokia having shrunk it’s market share from 40% of phones in 2007 to just 3% of smartphones today have struggled in recent years to keep up with Google and Apple

Microsoft paid £4.6bn for the division and although the partnership agreement still had some years to run they should be able to better compete with Apple and Google now they are officially “Phone Engineers and manufacturers”!

Software companies that need to get their heads around hardware engineers and building devices benefit from these sorts of deals, think back to Sony and Ericsson in 2001, they recognised all those years ago that this was a good move, they bought back out in 2011. Don’t forget more recently Google, who took the Motorola phone division back in 2012.

So Blackberry is left on the shelf, Samsung maybe for the software rather than hardware and it’s Enterprise business?

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Don’t write off Nokia and Phone8

20130221-201351.jpg I usually stay away from evaluations as they are subjective and can be damaging, being only one mans opinion after all. For the Top Gear fans amongst us the Vauxhall Vectra springs to mind? I have never driven one but Clarkson has made sure we think they are the worse car ever made and to walk is better than to ever get within a mile of one, they surely can’t be that bad?

With all that said I am now going to share my opinion on the new Nokia Lumia 620, pictured above.

On opening the box, which is not an Apple box opening experience, I was impressed, the device outshines its humble wrappings for sure.

On boot a bright and colourful screen greets the user, the phone feels strong, all be it the back is a little plasticky, its overall a “Nice to hold” device.

We now move from reviewing a Nokia to reviewing an operating system and Microsoft Phone8 is impressive to. This is my first exposure to the tiled interface and it feels slick, the phone is responsive and fluid the UI enjoyable, in fact the novelty/fiddle factor lasted some days.

So after a month of use I can officially say I like Phone8 and Lumia, a good marriage and one that works.

I would like a charging cover to be able to wireless charge, which is on my shopping list and I would like to see more apps in the Microsoft Store, which will come in time but Microsoft has been slow out of the blocks here.

Now onto Nokia Maps, this is the piece de resistance! I downloaded the Maps Beta and this is superb, full turn by turn GPS in the phone, plus you can download a region or map in advance, so if you end up someone by suprise, no problem, download the map over WiFi or Cellular. If you know where your headed, pre-download from home before you leave, the perfect scenario, global maps built in FOC. (Free of Charge)

The camera is good, not astonishing considering Carl Zeiss is involved but physics still has its part to play and it’s a small sensor after all.

So to sum up then,

    Windows Phone8 is fresh, tiles that change and provide information are great, it is easy to find your way round and not frustrating when you first try to find your way round.
    The phone, Nokia know their beans, it shows, nuff said, although it’s about the Apps and let lets the side down right now.
    Having made many calls on the phone it’s clear and reliable, the speaker needs to be right over your ear, which I found difficult aligning initially, a small detail once you get used to it.

Is this package good enough for 3rd place and enough to keep it from Blackberry? Yes but so is BB10 on paper… may the best platform win!