Every Software company needs a Hardware company!

nokia Bravo to Microsoft for securing Nokia’s mobile phone division. Nokia having shrunk it’s market share from 40% of phones in 2007 to just 3% of smartphones today have struggled in recent years to keep up with Google and Apple

Microsoft paid £4.6bn for the division and although the partnership agreement still had some years to run they should be able to better compete with Apple and Google now they are officially “Phone Engineers and manufacturers”!

Software companies that need to get their heads around hardware engineers and building devices benefit from these sorts of deals, think back to Sony and Ericsson in 2001, they recognised all those years ago that this was a good move, they bought back out in 2011. Don’t forget more recently Google, who took the Motorola phone division back in 2012.

So Blackberry is left on the shelf, Samsung maybe for the software rather than hardware and it’s Enterprise business?

Microsoft readies Surface for a starry night

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Microsoft is launching Surface at Midnight on October 25th at the same time as Windows 8 becomes available. Surface unveiled back in June is their crack at the Tablet market.

Various news articles report that they have 3 million devices readied for the launch and are keeping some details, such as price a secret until the launch itself, how tedious.

All you need to know about the Surface

  • 10.6 Inch display with pop out stand
  • Weight, between 676g and 903g depending on spec
  • Thickness wise from 9.3mm to 13.6mm thick for the RT and Pro respectively
  • 2 architectures available, Intel x86 and Arm
  • Arm versions will run Windows RT, Real Time version and will not have the full desktop, so it’s metro (or whatever they call it now) on that device
  • Intel versions will run the standard x86 version, will be called Pro with the benefit of compatibility with existing applications it will also sport the full desktop
  • The pro will also come with a full HD screen, exact resolutions are yet to be revealed
  • Pro’s can be stuffed with up to 128Gb of storage while the RT variant 32 or 64Gb
  • Available is a nifty looking case with a build in keyboard very snazzy
  • Estimated prices are £400 for the RT version and up to £900 for the Pro
  • The powers that be in Redmond decided to use pop-up shops around the U.S and Canada to launch the device, as there is no release date for Europe yet they have not bothered with any elsewhere so we are going to have to wait.
    God bless her and all who sail in her, well if you live in the U.S or Canada that is.

    So is this going to get Microsoft back on track especially in consumer territory? The majority of opinions I have read seem to feel that the surface is to expensive to grab iPad market share and does not have a compelling enough proposition to make people jump from Android.
    For corporate use the Pro is a good device for application compatibility but only time will tell if this is going take it anywhere.