Every Software company needs a Hardware company!

nokia Bravo to Microsoft for securing Nokia’s mobile phone division. Nokia having shrunk it’s market share from 40% of phones in 2007 to just 3% of smartphones today have struggled in recent years to keep up with Google and Apple

Microsoft paid £4.6bn for the division and although the partnership agreement still had some years to run they should be able to better compete with Apple and Google now they are officially “Phone Engineers and manufacturers”!

Software companies that need to get their heads around hardware engineers and building devices benefit from these sorts of deals, think back to Sony and Ericsson in 2001, they recognised all those years ago that this was a good move, they bought back out in 2011. Don’t forget more recently Google, who took the Motorola phone division back in 2012.

So Blackberry is left on the shelf, Samsung maybe for the software rather than hardware and it’s Enterprise business?

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