IBM 2013 Mobile Focus Areas

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IBM unveil their 2013 focus areas for Mobile. Having provided 66 deliverables in mobile during 2012 they announced the focus areas for this year , based on discussions and feedback with CIO’s.

  • Innovative Tablet Experiences
  • Providing their range of native applications across phone and tablet platforms.
    E.g., Sametime, Sametime Meetings, Traveller and Connections

  • Multi-Channel solutions for Social Business
  • IBM’s push to include other functions continues, opening up application directly to HR and Marketing for example with little or no I.T involvement required.

  • Data Loss Prevention
  • So they have been listening to CIO’s pain and have added this as a focus area, a good move as lots of companies cannot deploy Traveller for example, because it does not sit securely in a container. Let’s hope this focus will mean a positive response otherwise many will have to continue to look elsewhere. On further investigation this is more about MDM so sadly the issue remains.

    A busy 2013 for the IBM developer community and with the focus away from Lotus it will be interesting to see what happens in this new era, this is where the acquisition of Worklight should start to show through.

    The one real issue is the apparent need for a Lotus backend, which begs the question on sustainability. An interesting challenge for IBM to ensure when companies move away from on-premise email, which we all will in time, to the cloud they do not loose customers to other areas.

    If you move from on-premise Notes email to Microsoft in the cloud would you stay with Sametime or move that to, same with connections.

    Positioning the products as a family, but also as standalone is key for sustainability. IMHO

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    IBM Connect 2013 Keynote

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    The Power of Social, it doesn’t start your culture it reveals it!

    Connect 2013 Keynote, formally Lotusphere, sunny Orlando providided a good welcome as always.

    Opened by the band “They might be giants” who played a few songs in their earliest gig ever.

    The 20th Anniversary event, attendance is up and IBM report an increase to other non-IT functions, Marketing, HR have good representations, the shape of things to come!

    Talent is all around you! Alistair talked about online communities, and how when your competing online, even with those you have never met, it makes you perform better.

    The winners in social are getting smarter, improving customer service, growth, and improving their business, social cloud platforms are ready to adopt, to welcome you into this new warm and fluffy world.

    “Social is like a diet” said Sandy Carter, IBM’s CSO “It’s a lifestyle change”

    IBM demo’ed their latest social platform, codenamed Connections Next, lets hope all the innovation went into the product as they didn’t go into the name. The demo seemed to only be in there to keep the hundreds of technics in the room happy, making sure they have had their “Fix”

    We are the best computer in the world, we are the smart individuals.

    The biggest shift this year was away from technology, highlighting the Smarter WorkForce and showcasing Marketing solutions, there was little technology in there and as relevant as this shift is IBM should not be ashamed of their roots, someone had got to design, innovate and deliver the technology.
    Having said that a Forsee interactive meeting table was shown, where all the documents are opened, closed and pushed around, one of those “clever” technologies that know one buys and ends up out in the cold, IMHO

    Connections file sync is nifty, all your files sync’d to all your systems, corporate Dropbox then, the ability to remote wipe the data is a nice touch, allowing you to containerise your corp info.

    So to recap the noticeable shift at the conference this year was the lack of technology, it’s much more a conference for HR and Marketeers. It could have been an HR conference at times, not that I have ever attended on do those, honestly.