The importance of the art of story telling in Business cases

Architecting the successful Business Case

A business case should contain the following

    Tells a story, The story
    Is memorable, The hook
    Makes sense adds up, The return
    Tailored to the audience, The commitment

All of the business case should be about Business Value and return, not the technology

Returns can be for example, increased sales externally, but also could be increased employee satisfaction for example (much harder to quantify)

3 Steps to the business case

  • Establish your story
  • Identify your financials
  • Define your communications plan

    Don’t forget the culture of your company