5S for Speedy and 5C for Cheap, not quite!

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Apple releases a pair of new devices and makes it’s mark on the Smartphone stage, again
So going 64bit, a good move for longer term performance and initially for competitive edge over the others, but totally irrelevant to the users at least in the short term. I wonder if Steve Jobs would have made such a noise about a feature so technical?
Next is the Motion Co-Pro, an interesting innovation, these new APIs will plug the hole where Samsung’s S Health app has started the charge. The future of phones being able to detect movement and even your heartbeat is one step closer.

So with a fingerprint reader and a blingy gold option the 5S has arrived!

Next up is the 5C, think plastic, well Apple prefer polycarbonate as it sounds better! Basically the guts of the current 5 make this a good phone and a great cheaper option. One slight fly in the ointment is the price, from £469 for the 16Gb it’s not C for cheap thats for sure.

So the lineup for 2013/14 is the 5S, the 5C, the current 5 gets the chop and the 4S that lives on at £349.

iOS 7 will be available from the 18th September,the 5S from the 20th September and the 5C pre-orderable from the 13th September.

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Big day today for all the Apple Fans

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Here we go again! Today is another Apple big unveiling. Its been 6 or so years since these events started causing excitement, I wonder how long that will last? possibly they are not as big as before but it still seems to get the chatter going.

I’ve read many predictions ranging from new iPads, new OSX, Smart watches, a new cheaper phone, even spy pictures of the same device that are different!

Only time will tell but recently some of the leaks have turned out to be true so you never know. Other vendors seem to fail in generating this level of chatter and excitement, so how do Apple do it and can they keep it?

Chris Matyszczyk from CNet puts it quite well,

Some people know how to dress, some don’t. Some people know what looks good, and some people wear plaid shirts to the opera. Some even put a stripey tie on to “match” that plaid shirt.
Those looking to define taste find themselves enmeshed in nebulous terminology. Yet Apple’s computers, phones, and tablets so often appear and instantly cause both admiration and envy.
This is the company that managed to produce a turquoise computer and make it desirable.
This is the company that took the existing concept of the tablet and turned it into a necessary accessory.

So there is more to it than just the technology, these people are fashion gurus or victims depending on your view!

Source:CNET

Every Software company needs a Hardware company!

nokia Bravo to Microsoft for securing Nokia’s mobile phone division. Nokia having shrunk it’s market share from 40% of phones in 2007 to just 3% of smartphones today have struggled in recent years to keep up with Google and Apple

Microsoft paid £4.6bn for the division and although the partnership agreement still had some years to run they should be able to better compete with Apple and Google now they are officially “Phone Engineers and manufacturers”!

Software companies that need to get their heads around hardware engineers and building devices benefit from these sorts of deals, think back to Sony and Ericsson in 2001, they recognised all those years ago that this was a good move, they bought back out in 2011. Don’t forget more recently Google, who took the Motorola phone division back in 2012.

So Blackberry is left on the shelf, Samsung maybe for the software rather than hardware and it’s Enterprise business?