In search of a Smartphone USP

Boring

Smartphones have become so samey that manufacturers have been searching for a USP to differentiate themselves, Android especially is suffering from this and the heavy weights are sparring as we speak.

Let’s look at some of them, starting with the King of Android Samsung, they have packed so much tech into their devices they positively bulge, there is more hardware and software innovation in a Samsung device than you can shake a stick at but, with that said they often get accused of being plastic and pretty cheap feeling from a physical perspective.

Queue, HTC and the new “One” this is milled from a single piece of aluminum and is without doubt beautiful, could this be HTC looking for their niche? Trying to be the Apple of the Android world and looking for a way to compete with Samsung.

Then we have Sony, in the past they were top of the beautiful products showcase in everything they did, Apple knocked them off that perch and so recently they went with Waterproof in their Xperia model. A useful feature for that unfortunate accident everyone dreads but a reason to choose them over another? You Decide!

Moving onto Nokia, they already have a USP or a Unique reason to NOT buy if you include operating system, for some it will put them off. Windows 8 Phone sets them apart but in an attempt to appeal they have focused on imaging, Carl Zeiss everywhere and the new 41Mp camera is evidence of that, of course Nokia have a reputation of building great devices so that helps.

How about LG, now this is a not so obvious but IMHO they have gone with cheap as their appealing factor, pack lots of hardware in a keep the price rock bottom.

How about Blackberry, they continue to hope that the legendary Blackberry experience will bring them the appeal, time will tell but perhaps they need another USP in the back pocket just in case?

Lastly we have to mention Apple, love them or hate them, you pay the money and in return they provide objects of desire that are well made and provide a slick experience, the benchmark perhaps?

In HQ’s all around the world clever people desperately try to come up with new and appealing ways to make rectangular, thin, touch screen devices more appealing over the oppositions next thin, rectangular touch screen device!

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